The head of a production company called us up recently and wanted some advice on putting together and selling a show to television.  His small company is respected for its corporate communications work specializing in PR,marketing and training videos and internet streaming.  But, they had no experience in the world of television and cable programming. Could we help? The answer was yes.

We were referred to a health professional who wanted mass media exposure to help expand his business but didn't know how to go about it.  He had already purchased airtime on an internet radio station and was rightfully intimidated by the details of producing a radio show. His contract required him to deliver programming on schedule or lose his money. He felt like he was drowning.

One of our clients, a mid-sized manufacturer, had expanded with new product lines and wanted to tell the world. They now had close to a dozen major lines, each with a multitude of products and each product with numerous variations for specific applications. Traditionally they did print advertising in specialty magazines.  Now, with the new product lines they were ready for TV spots.  But their budget was seasonal.  They couldn't afford production on a spot for each line and too many product-oriented spots would dilute the impact of their new image.