Like all advertisers involved in racing, Yokohama wanted to tell the world about their recent success in some prestigious races. In the racing world they're called, "Win Ads."
To watch the commercial click on "Read more..." link
We created this spot to look like a "Win Ad" but without the specific timeliness so it could have a season-long usefulness. It takes advantage of the company's significant involvement in drag racing and their variety of related consumer applications.
To watch the spot click on "Read more..." link
These two spots are an example of thinking outside the box. Rather than trying to sell numerous parts we essentially sell the one product that includes everything else-the catalog. Sophisticated in its simplicity and very effective.
To watch the two spots click on the "Read more..." link
For use on a demographically specific sports channel, BMW asked us to create a series of "enthusiast tips"which they could run in place of their traditional commercial spots. We designed them to look more like a program feature than a commercial interruption and made a total of 12 spots to rotate throughout a large media buy with heavy frequency.
To watch 4 of the 12 spots click on the "Read more..."link
TV Spots 
Like all advertisers involved in racing, Yokohama wanted to tell the world about their recent success in some prestigious races. In the racing world they're called, "Win Ads." 
We created this spot to look like a "Win Ad" but without the specific timeliness so it could have a season-long usefulness. It takes advantage of the company's significant involvement in drag racing and their variety of related consumer applications.
To watch the spot click on "Read more..." link 
These two spots are an example of thinking outside the box. Rather than trying to sell numerous parts we essentially sell the one product that includes everything else-the catalog. Sophisticated in its simplicity and very effective. 
For use on a demographically specific sports channel, BMW asked us to create a series of "enthusiast tips"which they could run in place of their traditional commercial spots. We designed them to look more like a program feature than a commercial interruption and made a total of 12 spots to rotate throughout a large media buy with heavy frequency.